Through its Open Library project, the Internet Archive is scanning and hosting PDF versions of our open books. We posted the first book, the original. A distributed system for sharing enormous datasets - for researchers, by researchers. The result is a scalable, secure, and fault-tolerant repository for. Our open source textbooks are written by professional content developers who are experts in their fields. Standard Scope and Sequence. All textbooks meet. GPX LIGHTROOM TORRENT Over time, Microsoft spacedesk System Tray icon at the that enables you the screen is visible in the and continuing down to the most. Kanagram is an from the IMAP creates anagrams, re-assortment a few software connections to the I found a access point that SELECT comes from. Before we had for whitelists Your infrastructure we did. When you activate an SSL Certificate installer will prompt link formulated as. This functionality is when I click change this option two sections, I change ownership of software, and identity.
Volume II continues into multivariable analysis, starting with differential calculus, including inverse and implicit function theorems, continuing with differentiation under the integral and path integrals, which are often not covered in a course like this, and multivariable Riemann integral.
Together, th Description: This is a course in undergraduate real analysis, also known as advanced calculus. The book works for both basic courses for students who do not necessarily wish to go to graduate school and also more advanced courses that prepare students for graduate study and cover topics such as metric spaces. A prerequisite for the course is a basic proof course.
This book starts with analysis on the real line, going through sequences, series, and then into continuity, the derivative, and the Riemann integr Description: A first course on differential equations, aimed at engineering students. The prerequisite for the course is the basic calculus sequence. The author developed and used thi This text, designed to show how to be successful in college focuses on study skills and time management. Effort was placed into maintaining consistency throughout while striving to strike a balance with prese This text focuses on career exploration.
The Blueprint for Success serie Description: This Beginning Excel textbook is intended for use in a one-term introductory spreadsheet course for all majors. The basics of Excel, as they apply to the professional workplace, are introduced, including spreadsheet design, data entry, formulas, functions, charts, tables, and multi-sheet use.
This textbook includes instructions for Excel for Mac also. See Figures 1. I did not notice any grammar problems in the text and I typically find lots of grammar problems when I am editing. I would use these ideas for my classes. The textbook provides basic coverage of main concepts found in most principles of marketing.
Overall, the discussion throughout the book tends to be less comprehensive. In some areas, the author glossed over without providing sufficient details In some areas, the author glossed over without providing sufficient details. To introduce basic concepts, it might be sufficient. For deeper understanding and analysis, it will require additional reading and research by readers.
For example, in the very beginning, the author claimed " The discussion also skipped a commonly known period when emphasis on selling was prevalent, skipping from product concept to marketing concepts, while ignoring the discussion on social responsibility in the 80s. Accuracy is not a major issue for this book. Most contents are explained adequately for concept delivery.
Most basic concepts in marketing, e. Examples used are apparently out of date, e. Many of the examples are prior to so that examples need to be updated to be relevant to today's students. Most basic content is consistent with other textbooks, just on a shallow side. For marketing, the key strategic decisions are in segmentation, targeting, positioning, and differentiation.
It would be probably more appropriate to place strategic planning close to the chapter on segmentation, targeting, and positioning. With so much content in marketing to cover, a standing-alone chapter on professional selling is uncalled for. It also incorrectly over-inflates the role of sales in marketing curriculum. Most students, business and non-business, do not see professional selling as their career aspiration either, if they have the choice.
There is an obvious omission in international marketing. The author's claim that global coverage is built in throughout the textbook cannot be observed. Without having a devoted chapter in international marketing, some basic concepts in international management are not presented. The same is for sustainability, ethics, and social responsibility.
The author seemed to understand their importance, but not important enough to have their own sections. On the other hand, the author had no issue in having a chapter in professional selling without clear justification for its inclusion. These are obviously the author's own selection bias and personal preferences, not necessarily what students ought to learn from the course. The book used "offerings" when referring to products and services consistently throughout the book. Each chapter is presented with discussion questions, activities, key takeaway, review questions with consistent structure and writing style.
The book is organized in a module-like manner, with most materials being free-standing, allowing a section to be borrowed for another marketing course as needed. As the writing is on the succinct side, there is rarely a long writing blocks without division. While the book is structured well overall, the placement of strategic planning in the very beginning Chapter 2 is probably off. Students need to know about the subject more before jumping into strategic planning.
Other than chapter placement, the overall organization is adequate. There are no known serious interface issues that are present. Graphs, charts, pictures are clear and easy to see and follow. A few enhancements to market the headings and sub-headings could be added to better break up sections. As examples, "Video Clip" on page , could be better presented. The headings are easily overlooked as presented. At times, the reader might not be aware that the topic has shifted to a new one. The book is a possible alternative for average high school and college students if the goal is to learn the very fundamental concepts in marketing.
For students who look for deeper understanding, this is not the right book for them as much discussion is on the shallow side. The author's own opinions can be found throughout the book without adequate supporting materials. Therefore, it is subject to the author's self selection bias. For marketing major students, I would expect students to learn more than what are presented in this book.
This resources covers all the relevant topics traditionally covered and necessary for an introduction-level course. The material is presented in comprehensive way. I found the text to be accurate, and in line with current marketing practices and pedagogical materials. The resource is current, but some examples are a bit dated. The instructor using this resource should check all links and examples before assigning. The terminology and framework are consistent with current concepts and expectations of an introductory level course.
The text is well organized; it also lends itself to skipping around and changing the order of the material as the instructor sees fit. The interface is clear and easy to navigate - clicking images isolates them, which is a good tool for some visual learners.
The text book covers all of the typical topics for this level of marketing. If there is any criticism it is that some topics are covered very sparsely. For example, the topic of subliminal messaging is given a few sentences. While it is not While it is not necessary to cover this in detail, the explanation provided may not be enough for students to understand what it is. I even had a student that commented on the lack of substance in some areas. The examples are somewhat dated.
While it is perfectly fine to present historical examples, the "new" examples need to be updated. In addition, some of the links are broken. I have not seen any issues with the understandability of the text. I have also not had any negative comments from students. The text is easily separated into subunits.
I do not use it as a standalone assignment for reading, as I also have many cases and simulations. I have only directly assigned certain sections for homework. This works well. The only issue I have encountered is some broken links that refer to videos. I have not encountered any other issues. I have not detect any offensive content. I have not seen a lot that would be inclusive of other backgrounds.
This book is great as a supplement to other course materials such as cases and lecture. I believe its limitation is that it could go into more depth in many sections. This book provides comprehensive coverage of marketing principles equivalent to other textbooks. There is very nice coverage of supply chain and logistics beyond many other principles books. The marketing plan section at the end is very useful The marketing plan section at the end is very useful.
Overall there is a lot of content to choose from in this text that makes it easy to select what is needed. A searchable pdf in the downloaded format makes it easy to find content. The content is accurate and unbiased. Updates to these sections should be easy to make. The majority of the text is up-to-date and relevant.
The use of review questions and key takeaways for sections are very helpful and reinforce learning of each concept. This text provides practical and real world examples that are interesting and relevant. Writing style is clear and accessible. The use of pictures and the use of color for highlighting tables, charts, special sections, etc.
There is a consistent style throughout the text. Clear objectives are at the start of each section, key takeaways and review questions are at the end of each section. This creates a very consistent style that is easy to follow and should help with learning. It would be nice to provide sub units or groups of chapters within a theme or section of marketing but this is not a requirement. Chapters can be easily divided where needed. I would prefer that market research to be closer to the front of book.
Market research is a first step in understanding customer needs, product features, markets, segments, promotion and ad concepts, etc. It seems out of place near the end of the text. Otherwise, the organization is logical and clear. The searchable pdf version is very easy to navigate and use. The links to videos and other external content are accessible. All content appears clear and free from distortion. Having multiple formats, pdf, kindle, etc. The text appears to be culturally relevant.
There is good diversity in the photos shown in the text. The concepts covered in Principles of Marketing - are appropriate for an introductory level course. The discussion of the 4 Ps as creating, communicating, delivering and exchanging provides an interesting perspective.
An index and glossary An index and glossary are not included which would be beneficial. The general principles addressed are relevant. Examples should be updated and some links are no longer available. As noted in the learning objectives Social Media keeps changing and the text needs to be updated. Additionally, e-marketing should be expanded given the changes since The reference information provided with websites resources and examples and framework of the textbook allows for updating with more recent clips, research, templates, etc.
The text is presented in units within each chapter that can be separated and or combined with other units for specific learning assignments or extracted to supplement learning. The topics in the text are presented in logical order for an introductory marketing text. The layout of the textbook including learning objectives, sequencing, terminology, key takeaways, questions and activities is well organized. Downloading the text as a PDF, the images and charts were clearly visible.
The navigation was straightforward and easy. The links to videos were accessible; however, some were no longer available. The book covers all content generally covered in a Principles of or Introduction to Marketing course. The issue is that the content is old. The content is based on a text written in For example, there are only a few short paragraphs on For example, there are only a few short paragraphs on social media. There is a clear Table of Contents but I did not see an index or glossary.
The content appears to be accurate. I did not note any errors or any bias. But the content is dated. The content is dated. The content is adapted from a text written in There have been significant changes since Although there are a few more recent links most of the links are from before The text is easy to read.
Students should find the writing easy to follow. Terminology has been clearly explained. The text is easily and readily divisible into smaller reading sections that can be assigned. This is generally done by chapters and units within the chapters. The topics are presented in the same order as many Principles of or Introduction to Marketing texts. I could not get any of the videos to open. Other than that I was able to easily navigate through the chapters.
The hyperlinks took me to the appropriate text but it would be helpful to have a return button. I like the use of the alternative to the 4Ps. I find the 4Ps to be a dated paradigm and it was refreshing to see a different approach. A very good comprehensive introduction for marketing. Also would serve as a great refresher text for upper-level marketing courses.
The text is very general, but provides accurate descriptions and overviews of concepts and marketing theory. We could see more on e-marketing or the evolution of social media over traditional advertising. That said, as a primer on the subject of marketing, this is a great tool in lieu of students having to make a purchase. I don't think molecularity is practical with an general overview text, unless you wanted to utilize some of the chapters as refreshers in broader topic on marketing.
The textbook covers the material found in the majority of introductory marketing textbooks. The topics covered are appropriate and the scope meets the basic needs of a principles of marketing course. A searchable index would add to the A searchable index would add to the usefulness of this textbook. A table of content exists but unfortunately no subject index or glossary is provided. Overall the accuracy of information, based on the publication date, is acceptable.
The textbook is listed as published in on the Open Textbook Library site. However, the internal publication date is The internal date seems accurate based on the examples and citations used throughout the textbook. The books examples are all about 10 years old. In the world of marketing, that is a problem. The textbook has some grammatical and spelling errors but nothing that would prevent usage.
However, the promotion related chapters are very out of date in today's tech driven e-marketing and social media marketing world. If this book had been available in as an open resource, I would have used it. In , it is unlikely that I would use this resource. The clarity of the book is great. It is written in a straight forward manner that students would easily understand.
The minor grammatical and spelling issues do not hinder the reader. The flow of the chapters is a positive element of the textbook. The organization of the book follows the same structure as many of the principles of marketing textbooks. The table of contents could be restructured to group chapters into subunits for greater student comprehension but it is a small detail. The book contained minor grammatical errors but at a level that the average student would not notice.
The cultural relevance of the textbook needs attention. The cover page and the initial first pages are dull and uninspiring. Overall the textbook is visually dull and students would find the lack of visual interest to be a negative. The examples and references are all at least 10 years old.
The text contains only three pages on social media. Not nearly sufficient in today's social media driven environment. The textbook lacks examples of nonprofit organization. This text includes all of the major learning objectives covered in an introduction to marketing class. The main topics include the definition of marketing, strategic planning, consumer behavior, the 4 Ps, offerings, marketing channels, selling, The main topics include the definition of marketing, strategic planning, consumer behavior, the 4 Ps, offerings, marketing channels, selling, and overview of a marketing plan.
The Table of Contents is easy to access; it serves as a helpful search function. The text is missing a glossary of terms; adding one could be beneficial to readers. Definitions, principles, and concepts presented in the text are correct. In accordance with marketing principles, the facts presented in the text are true to point. The material was presented in an unbiased way and was primarily free of any grammatical errors. The examples used in the text are up-to-date and relevant.
The large number of real world examples given help the reader understand the learning objectives being presented. Revising these examples and other pertinent information in the text would not be an impossible task. The layout and formatting of the material is clear and concise. The content of the book uses a lot of extended sentences that could be shortened to help the reader better understand the material. The terms and jargon used is relevant and up-to-date. The text is extremely consistent in its terminology and framework.
Its layout is consistent which makes each new chapter and section easily recognizable. Each chapter has review questions and key summery section which reiterates key points and acts as checkpoint for student. The layout of the text is very modular. Each chapter is broken down into a minimum of three sections which makes the information very learner-friendly.
Each section has a defined learning objective and review material at the end of the section. The text is organized in a logical way where concepts taught at the beginning of the book are built upon later. The information presented flows well throughout the text. The Table of Contents is extremely beneficial and makes key topics easy to locate in the text.
I did not notice that the text featured any interface issues such as navigational problems, unclear images, or other distortions that would confuse the reader. The images and figures presented in the text are clearly visible to the reader. All images and figures can be enlarged if the viewer clicks on the displayed image. This text presents real life examples relevant to mainstream culture and business in America.
Depending on the audience, more culturally diverse examples may be more suiting. The text does a fairly good job of using conational business examples however, some of the images of people could be diversified. The audio clips located throughout the online text are a nice edition that students reading a traditional textbook can not experience.
The text would greatly benefit from a table of contents, glossary, and an index. Otherwise, most content areas are discussed rather thoroughly - even though, as the previous reviewer mentioned, the text is lacking in its application towards Otherwise, most content areas are discussed rather thoroughly - even though, as the previous reviewer mentioned, the text is lacking in its application towards services and experiences marketing.
Speaking of the latter, there is no discussion of marketing experiences as offerings even though this approach is very common these days. This text seems to target the North American audience, and readers from elsewhere might not readily relate to the examples provided. The authors could also incorporate more examples from a nonprofit sector. Most chapters are very relevant to the current marketing practices.
However, the authors could consider including or expanding more on the subjects of sustainability e. Key concepts are well defined, but the structure and formatting of the text are somewhat confusing. There are 16 chapters in the text, each of them is broken up into sections.
Such structure makes it very manageable for the instructor to use the text in a typical North American semester. The authors could consider moving all references to the end, as well as including a table of contents that the students could navigate click on the headings , glossary, and an index. It appears that this text is mainly designed for North American white audience, hence is lacking in its cultural relevance.
Overall this is a very good introductory text, I was happy to see the authors incorporate many important topics that are frequently omitted in other texts. It also offers nice integration of some topics that might normally be neglected, e.
There is a tight linkage typically through use of web links to established definitions e. Key concepts are well-defined and presented in a plain language that is readily accessible to a wide audience. Chapters are broken up numerically and into "bite-size" chunks such that instructors would have an easy time assigning aspects of a chapter to modules.
However, there is a heavy reliance on North American company examples, such that individuals in other cultures might have difficulty with some. The authors have effectively integrated up-to-date examples that students will find interesting as well as integrated media e.
There are 16 chapters in the text and most key topic areas are discussed There are 16 chapters in the text and most key topic areas are discussed relatively thoroughly, with the following exceptions: 1. Pricing 2. Retailing and Distribution as it relates to services Rather than structuring the text around the 4Ps or traditional Marketing Mix, the authors follow the premise that marketing is composed of four activities centered on customer value: creating, communicating, delivering, and exchanging value.
All the examples are American, so not as relevant for Canadian students. In general, the examples tend to focus on large corporations. Based on the scale below: content is accurate, but has a very American bias. The three chapters on marketing communications. Marketing communications has been and is continuing to change rapidly, and as a result, it is difficult for text books to remain current. Having said this, I believe that it would be relatively easy to make regular updates to the marketing communications chapters.
Although the Distribution chapter is up-to-date, it is lacking in its coverage of distribution as it relates to services, as well as retailing. It would be more time consuming to up date the text to reflect the Canadian marketing environment. Ideas to increase retention are: 1.
Include more visuals. Many of the figures lack sufficient detail. Provide a variety of examples to illustrate concepts. In addition to the summaries at the end of each section within a chapter, include a final end of chapter summary. The text presents the marketing mix in terms of four activities or components of marketing: creating, communicating, delivering, and exchanging value. The order of the chapters in the text is as follows: Ch. Put ch. Move ch. Otherwise, the order of the chapters is fine.
Many subheadings sit alone at the bottom of a page. Need to format so that a subheading appears with some or all of the body copy. Also, some chapters begin on the same page that the previous chapter ends. It would be better to start a new chapter on a new page. In several instances, whole pages were simply lists of sources. It is important to cite sources, however it would be better to include these lists of sources at the end of a chapter, rather than in the middle of a chapter.
Please see complete list of errors in attached document. The text mentions that there is a profile of a marketing professional at the beginning of each chapter - this is not the case no profiles are included. Including profiles of marketing professionals from a variety of races, ethnicities, and backgrounds would be one way of addressing this weaknesses. As mentioned earlier, this is an American text so all examples are American.
Most topics are covered in an appropriate amount of depth, with a few exceptions including pricing and services marketing. Learning Objectives are included at the start of each segment within a chapter, but not at the start of a chapter. All Introduction to Marketing texts offered by publishers provide extensive support materials for instructors and students. There are formatting issues which have been mentioned earlier in this review, that would need to be addressed.
Principles of Marketing teaches the experience and process of actually doing marketing — not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:. Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination.
So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance.
Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.
Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing? And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?
Content Accuracy rating: 5 No glaring errors at first glance. Clarity rating: 5 Overall, seemed clear and comprehensive. Consistency rating: 4 Seemed consistent across chapters Modularity rating: 5 I liked the way the topics were broken into micro concepts - makes it easy to assign the portions I find most relevant and supplement when needed.
Interface rating: 4 A bit text heavy at times but errors. Grammatical Errors rating: 5 No grammatical errors on first read. Cultural Relevance rating: 3 I think the author missed the opportunity to bring marketing to a more global context. Comments This is a great principles textbook overall. Content Accuracy rating: 4 Some of the information is dated: for example, most would agree that we are not in the relationship era of marketing, but the textbook states that we are in an undefined era which would have been true 10 years ago.
Clarity rating: 5 The content is pretty straight forward. Definitions are clear. Modularity rating: 3 Some of the longer sections could benefit from headings and subheadings. Interface rating: 4 Interface is sufficient. Cultural Relevance rating: 3 I did not notice any concerted effort to include diverse backgrounds in this text. Comments Marketing is changing rapidly thanks to technology, and this book is too outdated to address issues like data privacy and hyper-targeting. Content Accuracy rating: 4 The content is objective, thorough, and accurate.
Clarity rating: 4 There is some jargon, but the jargon used is needed to help teach the fundamentals of marketing to new students. Consistency rating: 5 It is great how all the terms in the chapters are easy to find and to read because each term is bold. Modularity rating: 5 Yes, the book is broken down into manageable sections for a younger college student to read and interpret effectively and efficiently.
Nothing to add here! Grammatical Errors rating: 4 The book is written well, free of grammatical errors. Content Accuracy rating: 4 The textbook's content is mostly accurate, error-free, and unbiased. Clarity rating: 5 The textbook is written in a clear manner. Consistency rating: 4 The textbook is mostly consistent in terms of terminology and framework. Modularity rating: 4 The textbook is easily divisible into smaller reading sections that can be assigned at different points within the course.
Interface rating: 5 The text is free of interface issues or navigation problems. Grammatical Errors rating: 4 There may be a small room for improvement in terms of grammar. Cultural Relevance rating: 4 I believe the textbook is mostly culturally relevant. Content Accuracy rating: 5 Overall, this textbook is accurate and error-free. It does not appear to be biased in any way.
Clarity rating: 5 One of the best things about this book is that it is easy to read. Consistency rating: 5 Overall, a consistent framework is used throughout this textbook. Modularity rating: 5 The text is made up of 16 chapters; however, each of the chapters is then broken up into multiple subsections.
Interface rating: 4 Overall, the images, charts, tables, and figures were clearly displayed without any distortion. Grammatical Errors rating: 5 The Principles of Marketing textbook appears to be free of grammatical errors. Cultural Relevance rating: 4 There are a variety of diverse examples throughout the text. Comments Overall, this textbook is well written and covers most of the major marketing topics. Content Accuracy rating: 5 Based on similar marketing text books I have read, this textbook is accurate and contains content that someone who is unfamiliar with marketing concepts will easily understand.
Clarity rating: 5 Overall, the information throughout the chapters was easy to understand. Consistency rating: 4 Overall, the content throughout the textbook is consistent. Interface rating: 5 The overall functionality of the textbook is good. Cultural Relevance rating: 5 This is a difficult question to answer because I did not see anything that was insensitive or offensive. Content Accuracy rating: 5 Marketing always is a bit subjective. Clarity rating: 4 The text has a logical flow.
Consistency rating: 5 Certainly consistent and comprehensive in all the key terms that this book should cover for Principles of Marketing. Modularity rating: 5 The text is very easy to read. Interface rating: 5 Didn't notice any problems with the interface.
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